This observation is by Rashid Almheiri, fueled by his weekly ritual of visiting the Chelsea Flea Market. It mindfully explores the site as a giant concept store, like a museum, a place to marvel, wonder, find inspiration hear stories and collect objects from various places. Celebrating the diversity of its people, objects, sounds, cultures, textures, selling tactics and how proximity of things creates new innovative possibilities. The flea experience had been curated into different web journeys: what you will find, touch, hear and think at the flea.